The ‘Institute for Neuromarketing’ is the only institute in Croatia and the Eastern Part of Europe specializing in scientific and development research in Neuromarketing and Consumer Neuroscience. The institute employs Neuroscientific Technology and its own expertise in marketing to achieve its key objective of helping companies/institutions better understand their customers’ needs.

Moreover, with day-to-day Neuromarketing applications within the marketing mix (7Ps), especially at the promotion level, the companies determine what the customers honestly think about their brands’ quality, designs, products prices, and packaging. In addition to its marketing applications, the other objective is to establish a valuable scientific infrastructure that would be of interest to the entire system of scientific activity and higher education in the area of Marketing and Neuromarketing. Due to that reason, the ‘Institute for Neuromarketing’ (Croatia) and the ‘Oxford Business College’ (UK) struck a partnership in the year 2021 to design and develop new models in science.

The collaboration also extends to the joint pursuit of education, learning, and research. It has facilitated the exchange of staff expertise & skills for the two institutes. Through this cooperation, the ‘Institute for Neuromarketing’ (Croatia) and the ‘Oxford Business College’ (UK) are working together on various research projects and joint academic programmes under the umbrella of the Oxford Business Research And Innovation (OXBRAIN) and Oxford Centre of Applied Research and Entrepreneurship (OXCARE) at OBC.

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