Ljiljana-portret

Dr Ljiljana Kukec

Lecturer

I obtained my Ph.D. degree in Entrepreneurship and Innovation at the International Centre for Entrepreneurial Studies, Faculty of Economics, University of J.J. Strossmayer, Osijek, Croatia, with research in Franchising and the doctoral thesis on the franchise potential of small enterprises.

I have an extensive experience in teaching a variety of entrepreneurial courses at different universities, such as the University of Luxembourg (adjunct professor from 2015 at the Master of Entrepreneurship and Innovation), University Vern in Zagreb, Croatia (adjunct professor from 2012), European Business school, Zagreb (adjunct professor from 2017). Furthermore, I have a vast expertise in developing new curriculums, academic programs and lifelong learning courses for various universities or business schools.

My research interest and my expertise is mainly Franchising as a risk-sharing growth model for successful national businesses and especially the more sustainable business start-up model for new entrepreneurs.

Although a significant part of my teaching experience is related to Franchising, my scientific curiosity gradually directed me towards other fields of interest as well. Thus, I researched or taught classes on the philosophy of entrepreneurship, the knowledge economy and dynamic entrepreneurship, the sustainable development and organisational culture, the management of quality, intellectual capital, creativity, event management, woman in business and development to the soft entrepreneurial skills, development of the entrepreneurial eco system etc.

My teaching style is focused on innovative, socially conscious methods, providing a learner-centred educational experience for my students. I have a strong commitment to excellence in teaching, curriculum development, and collaboration with the entrepreneurial ecosystem.

Being an entrepreneur myself, with my own consulting company in Croatia dealing with entrepreneurial counselling and creating franchise business models, I am also able to share a first-hand experience. In addition, I believe my experience acquired as the President of the Croatian franchise association, Vice president of the Franchise Centre at the Croatian Chamber of economy, member of the Board of directors at the European franchise federation, and member of the World franchise council is another valuable asset. I also had the honour of being a guest lecturer for the Emirates Association for Franchise Development in Abu Dhabi and I was one of the lecturers of franchise education program created for the Dubai Business women council by The franchise trainer, located in Dubai.

Through my work, I am developing and strengthening the relationship with entrepreneurs and institutions, as well as creating programs for franchise development within both the country and the region. One of my projects as the President of the Croatian franchise association is also an incubator for self-employment in collaboration with the Croatian employment agency, in whose grant scheme I managed to include franchising. With that project and the workshops on starting a business with a proven model, I contribute to the start-up ecosystem in our region.

Role(s): Lecturer/Module Leader of Franchising course on different Universities

Course: Teaching courses on different subjects: Philosophy of entrepreneurship, the knowledge economy and dynamic entrepreneurship, the sustainable development and organisational culture, Internationalisation of the business, creativity, event management, woman in business, development to the soft entrepreneurial skills, development of the entrepreneurial eco system etc. My main teaching subject is : Franchising

Publications:

  • The Franchise potential of Croatian SME (2019) Ph.D., thesis, International Centre
    for Entrepreneurial studies ICES, Faculty of Economics, University of J. J.
    Strossmayer, Osijek, Croatia
  • The Franchise potential of Croatian SME (2019) Ph.D., thesis, International Centre
    for Entrepreneurial studies ICES, Faculty of Economics, University of J. J.
    Strossmayer, Osijek, Croatia
  • Jurčević M. Ćorić G, Kukec Lj.: Sector comparison of European experiences, 6th International conference on entrepreneurial development. J. Plenković, Opatija, Croatia, 28-30.6.2013
  • Ćorić G, Kukec Lj, Repač Z, New entrepreneurial knowledge and methods of active teaching and learning – good practice of the University of applied sciences Vern Zagreb, Novi Sad (19.11.2012)
  • Kukec Lj, Challenges of applying franchising as a model of business expansion in Croatia, Master thesis, 2009

Publications

  • Kukec, Lj. (2019). Accelerated internationalization of businesses, magazine
    Contemporary trade 4, Vol 44,2019, page 16
  • Kukec, Lj. (2019). Body creator franchise, first Croatian franchise in beauty,
    heath sector, case study, Contemporary trade 4, vol, 4,2019, case study str.26
  • The dynamic of franchise sector (2018), magazine, Contemporary trade 2, vol
    43, page 14-15, (ISSN 1330-0180)
  • Kukec, LJ. (2018). Women, more and more discovering franchising, magazine
    Business woman, No.1, Business Gazette (Privredni vjesnik) Zagreb, page.41
  • Kukec, Lj. (2016). Franchising in Croatia, magazine Contemporary trade 2, vol 41, page.80
  • Columnist for the business FM, the first internet radio, from 2019
  • GUIDE TO ENTREPRENEURSHIP, Lovrić, Žganec, Kukec, Selimović, Croatian franchise association; Zagreb,2003
  • FRANCHISING, SOLUTION TO SELF EMPLOYMENT AND INSECURE JOBS, Proceedings of 1st and 2nd International franchise forum FIP 2003/04, Editor and author of editorial: Entrepreneurial center, Pro maturo d.o.o., Zagreb 2004
  • GUIDE TO MASTER FRANCHISE AGREEMENTS – EDITOR FOR CROATIAN EDITION UNIDROIT (RIM 2007): Zagreb 2008
  • FRANCHISING, 1ST INTERNATIONAL FRANCHSIE EXPO, Special issue Business Gazette, Zagreb 2003, expert associate and editor
  • HOW TO BUY FRANCHISE, SPECIAL ISSUE BUSINESS GAZETTE Zagreb 2003.

Additional Information:

Degrees:

Ph.D. Entrepreneurship and Innovation, J.J. Strossmayer, Faculty of economy, Osijek
MSc in Entrepreneurship, University of J.J. Strossmayer, Faculty of economy, Osijek, Croatia
Graduate History and Archaeology, Faculty of philosophy, University of Zagreb, Croatia obtain the title Professor
European business competence license

Professional memberships

Policy board member European franchise association 2016- on
Vice president of European Franchise association, 2014 – 2016
Co-founder and President of the Croatian franchise association, from 2002- on
Croatian representative to The World Franchise Council (from 2007 – on)
Vice president of the Center for franchising in the Croatian Chamber of economy 2015 – on
Partner of the “The Franchise Trainer” network, Dubai, UAE 82020 – on)
Partner of the “Asiawide” network (2021- on)

Professional workshops:

• Workshop for the mentors of final thesis
• Class management
• Family business as a research topic
• Communication skills
• Spin sales technique
• Leadership

Interest(s):

Reading, Dogs, Nordic walking

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