Hedda-Martina

Dr. Hedda Martina Šola

Research Coordinator

Dr. Hedda Martina Šola is Croatian Women of Influence Award Winner 2019. She drew on her rich twenty-year professional experience in marketing at strategic positions within different companies as a Board Member for Marketing. She held the position of Vice-Dean for business cooperation and international relations at the University College of Economics, Entrepreneurship and Management.

Passion for marketing and science has led her to the doctorate in Economic Science with specialisation in neuromarketing.  She is also a permanent expert witness for marketing and intellectual property rights cases at the County Court in Zagreb and a much-quoted interlocutor in the media. Currently  she is the Director of the “Institute for Neuromarketing” in Croatia.

She has advised more than 100 different companies on how to develop their brands, strengthen their market position in terms of strategy, and to reposition themselves in the market. She has also published more than 30 scientific and professional papers on the topic of marketing and neuromarketing, peer-reviewed at both national and international level. She is the author of the first book on neuromarketing published in Croatia under the title “Marketinška oružarnica“.

 

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